Sales and Marketing Series
(4 Workshop Modules)

Module Includes:

ü       Features that define your product or service

ü       Advantage explain why yours is better

ü       Benefits from the customer perspective

ü       Image builds your brand, makes a lasting impression

ü       Offer the Sale and include a Call to Action

ü       Create your own Marketing Checklist

Module Includes:

ü       Quid Pro Quo – What You Get for What You Invest

ü       Create Your Own Touchstone

ü       Answer the Big Four Questions

ü       Include the Three Essential Elements of the Offer

ü       Intensify Your Offer

ü       Score Your Offer

ü       Next Steps to Use Your Offer

Module Includes:

ü       Recognize Your Current and Target Markets

ü       Identify Key Decision Makers and Your Approach

ü       Create Anxiety Questions and Building Your Credibility

ü       Climb the Customer Loyalty Ladder

ü       Calculate the Cost of Customer Loyalty

ü       Use Customer Information to Your Advantage

ü       Coordinate Your Actions by Customer Type

Module Includes:

ü       Overview of “The Blue Ocean Strategy” Guide

ü       Design Your Own Strategy Canvas

ü       Visualize Your Personal Strategy

ü       Create Your Value Curve

ü       Define Customer Target and Value

ü       Use the Utility Sequence

ü      Milestones to Implement Your Value Innovation Strategy

The Irresistible Offer

Blue Ocean Strategy

By W. Chan Kim

and Renee Mauborgne