9:00 a.m. – 10:00 a.m.

Getting Started – My First Web Site

Web Statistics

Define what you want from your site

Planning and Preparation

Registering Your Domain

Suggested Tools for developing your Pages

Maggie Merante

John Mehrmann

10:00 a.m. – 11:00 a.m.

Selling on the Web

MyCorp, DBA, EIN / SSN and Bank Accounts

Selling the eBay Way

Pay Pal and trusted Sites

Terms and Conditions, Privacy and Returns Policies

The amazing Link Share network

Louis W. Mehrmann

John Mehrmann

11:00 a.m. - noon

Page Layout

What’s in a Name

Stay Above the Fold

All images are not created equal

Fancy or Functional, Tourists or Transactional

Buttons will get you nowhere

Maggie Merante

John Mehrmann

1:00 p.m. – 2:45 p.m.

Search Engine Sizzle

Titles, Keywords and Meta tags

ROR, URLlist, and Robots

Link Popularity

Navigating the BLOGS

RSS for PHP, Java, or don’t bother

Louis W. Mehrmann

John Mehrmann

3:00 p.m. – 4:30 p.m.

Marketing and PR

Getting listed, free submission to search sites

How Search Engines Work

SEO Tools, Site Web Site Reports, Measure Everything

Reciprocal Links

PR WEB, Email, Direct Mail and Advertising

John Mehrmann

4:30 p.m. -

Wrap-up

Q&A Panel, Open Discussion

* Private Consultation or Follow-up also available

Panel