ALBERTO G. MEDRANO

1319 St Tropez # 1204, Weston FL 33326

Home: (561) 228-8404 Work: (305) 260-7446 Cell: (561) 317-8203 Email: deperu@yahoo.com

SUMMARY

Diversified experience and success in the high tech industry in sales and marketing from product inception, distribution and customer retention in the Latin America Region.

·         Excellent presentation and strong negotiation skills to high level executives

  • Proven track record of building relationships with global and local corporate customers

·         Established in-country distributors implemented Sales Target Achievement Programs

  • Implemented Go-To-Market Marketing activities, developed resellers loyalty programs.

·         Developed sales strategies and built effective sales team.

  • Well established industry credibility within the IT industry in Latin America.

WORK EXPERIENCE

Canon Latin America (Miami, FL)                                                         Feb-02/Present

Director of Sales (Consumer Imaging Group)

·         Lead a team of Account Executives, establish sales quotas, manage sales budget.

·         Prepare country profiles and budget proposals; manage product inventory and allocation, analyzed sales trends, and competitors’ initiatives, approved FOB and en-user product pricing.

·         Establish account executives sales quotas, manage distributors Sales Target Achievement Programs

·         Work with marketing to developed new product launches. Attend industry tradeshows. Maintain high-level contacts with end-users and press contacts.

·         Interact with all internal divisions to establish T & C’s related to Logistics, Credit Dept, Planning, Service, etc.

DefenSys, Inc.                                                                                      July-01/Feb-02

Consultant

·         Establish distribution channels in the Latin America region for DefendSys Inc. a Network Security company who is expanding their solutions offering.

·         Develop partnerships with US manufacturers in the security industry (security appliances, biometrics, etc.) to bring their products to market for resale. Negotiate pricing, and product localization issues.

·         Execute marketing activities, demo programs, and administer MDF. Recruit independent sales consultants.

Dell Computers (Irvine, CA)                                                                  June-00/May-01

Regional Account Sales Manager

·         Managed set of Global Accounts, with a buying power of $100 million. Some of these included: Abbot Labs, Avon Cosmetics, Alcatel Corp., Bristol Myers, Nestle, Oracle Corp., Pharmacia, and Philips Electronics.

·         Responsible for promoting and selling Dell's complete product line, with emphasis on enterprise products like Servers, and SAN solutions.

·         Responsible for $4 million quarterly quota, always exceeding 100% of quota, while maintaining high customer satisfaction.

Toshiba America Information Systems, Inc. (Irvine, CA)                       Dec-96/June-00

Intl. Major Accounts Sales Manager

·         Managed and developed Latin America Fortune 500 corporate accounts. Coordinated sales activities for global and local accounts. Some of these included: Andersen Consulting, AT&T, Citibank, Ericsson, Gillette, ING Bank, Kimberly Clark, Nextel, and Peoplesoft.

·         Always exceeded 100% of 12 million annual quota.

·         Developed in country and US distributors to ensure product availability, managed field sales to ensure product flow and customer satisfaction.

·         Increased product awareness and account penetration, providing high-level support. Approved special pricing or discounts.

Intl. Sales Support Manager

·         Responsible for marketing communications, and go-to market activities, with revenues totaling $70 Million. Implemented the Marketing department from the ground up.

·         Developed reseller/VAR programs, implemented and executed company first Authorized Resellers Program, managed $1.4 million MDF fund.

·         Conducted presentations, in country press conferences, and trade shows. Implemented and administered company WEB site.

·         Managed collateral materials and implemented pan-regional advertising. Planned and executed all new product localization efforts.

Epson America, Inc. (Torrance, CA)                                         Mar-95/Dec-96

Assistant Product Manager II

·         Increased and developed market penetration by developing sales and marketing presentations with the reseller and retail channel.

·         Launched Epson’s first Digital Camera, and video projector.

·         Negotiated the procurement of products for OEM bundles.

·         Worked with Japanese counterpart in order to obtain localization resources to launch new products in the Latin America region.

Microsoft Corporation (Lima, Peru)                                          Aug-91/Dec-94

End-User Marketing Manager

·         Developed strategies to increase the pull of Microsoft products.

·         Launched Office 4.2, gaining 22% market share.

·         Organized press conferences, trade shows, and resellers training.

 

EDUCATION

Accounting Major, Ricardo Palma University (Lima, PERU).

Resume Search Engine Optimized by www.ExecutiveBlueprints.com