Address: Blk 506, #11-225, West Coast Drive, Singapore 120506
Phone No: +65 6371 –5144 (off), +65 68770679, (res) +65 93988486 (m).
E-mail: ashish_saxen@hotmail.com,ashish_saxen@yahoo.com
To utilize all my knowledge, experience and expertise in being an integral part and a driving force in my organization's success of understanding, envisioning and realizing the full potential of the World Wide Web. Always look forward to learn and to interact with insightful and fun people, to inspire and be inspired. I am a go-getter and an achiever with the motto to "get the job done".
Experienced Professional, with Global, Regional (Asia Pacific and Japan) and country based experience to produce outstanding measurable results in the eBusiness, Marketing Programs Management, Operational planning, launch, & execution of eBusiness solutions via, strong teamwork and hands-on leadership abilities that have been honed by 9 years of experience. Excellent people skills combined with solid marketing and Internet knowledge enabling efficient project/program executions.
Key strengths are in maximizing revenue potential in growth industries, working closely with channel partners or end customers to develop strong distribution and communication strategies, and in the execution of programs and projects to effectively reach end user target markets with the collaboration of the various stake holders and external vendors.
· Experience in increasing revenue via various eMarketing/eCommerce initiatives.
· Experience in Analyzing/Tracking/Monitoring web statistics reports/eMarketing campaign reports/Database analysis for the top management to gauge the market trends and to improve the user experience via the various web portals and various online initiatives.
· End-to-end experience in scoping, designing, implementing, and launching compelling web sites, web stores, and online destinations.
Diploma in Computer and
Communication Technology from Asset International. New Delhi, India.
§ Received Appreciation Award by the then HP India Country Manager for improving the Content and increasing the Hits on HP Partner Portal Web site for INDIA.
§ Got promoted to the position of APPOL Content Manager in March 2001 within 1 year of joining HP India.
§ Got promoted to work from Hewlett-Packard Singapore, the Asia-Pacific HQ’s of Hewlett-Packard from Febuary2002 to work more closely with the various Business Owners, BU Heads and Regional and WW Managers.
§ Got promoted to the post of “Internet Manager II” Asia Pacific, IPG (Imaging & Printing Group) in August 2003.
Training/Workshops
Participated and Presented at the various Country Champions Meeting – Asia Pacific CHANNEL OPERATIONS Summits at Singapore/Australia on Marketing Strategy/Online Experience and operational Excellence for the best in the breed user/partner experience.
Attended various training sessions on “Presenting Effectively”, “eMarketing”, “Marketing Analysis”, “Marketing Content Development”, “Project Management”, “Program Management” in Singapore for enhancing my existing skill sets, sponsored by Hewlett-Packard.
Completed HP Certificate courses on “Putting Customers First”, “HP Data Privacy”, “HP Customer Experience”, “HP Environmental Policies” and “HP Business Guidelines”, “Principles of Financial Management”.
Successfully completed the Tuck Online Bridge Marketing Series Program – Certificate of Achievement sponsored by Hewlett-Packard and Tuck School of Business at Dartmouth.
Company: American President Lines (APL).
Duration: March 15th 2005 – Till date
Designation: Manager eCommerce, Global Customer Support & eCommerce Group.
Description: Managing a team of eLeads, eCommerce & Customer Support Managers based across the globe. Managing the Industry Leading Portal (Homeport i.e. http://www.apl.com)
I. Complete ownership of the overall Internet/eCommerce strategy for implementing and managing strategic and product partnerships, defining goals in support of eCommerce products, website to meet corporate objectives.
II. Assessing diverse competitive eCommerce/Internet landscapes, market trends and industry data to develop strategic plans/roadmaps.
III. Defined and developed PRDs and BRDs working in close conjunction with the various stakeholders within the Organization to fulfill project/product goals.
IV. Developed and deployed an eCommerce product for the APL documentation centers brining in cost benefits of US$ 100K annually along with time & resources savings.
V. Managed the development of an eBL Print product from the open source software to bring in the cost savings of US$15K.
VI. To work in partnership with eCommerce Director of Technology to capture/manage project requirements and define actionable program plans and project plans to develop Ecommerce / eBusiness from concept to profitability.
VII. Successfully developed and delivered products always on time and within budgets.
VIII. Supporting the achievement of financial goals for the assigned business unit on time and within budget.
IX. Managing and developing company’s major customers and Partner relationships.
X. Promoting and launching new eCommerce/eCommunication products for generating top line revenues and cost savings for the company.
XI. Develop and deliver comprehensive integrated campaign marketing plans, including; detailed strategies; tactical programs including executive briefings, roundtable, one-one/many client briefings, major events and sponsorships, integrated communications and lead generation programs.
XII. Managing Global Program/Projects rollouts. To build and motivate the project team’s to align with the project’s objectives.
XIII. Help gather and analyze market intelligence; review our brand and competitive positioning; contribute to detailed strategies for industries and services.
XIV. Create tactical strategies to achieve the business marketing objectives based on quantitative analysis and industry research.
XV. Always operates within budgetary constraints and developed annual budget forecasts. Key participant in updating and reconciling operating and budget plans as required by the management.
XVI. Set usage targets and monitor monthly and yearly global KPI’s (Key Performance Indicators) for the regional teams and direct reports.
XVII. Proven experience in presenting and working with executive team.
Company: Hewlett-Packard.
Duration: March 6th 2002 – March14th 2005
Designation: Asia Pacific Internet Manager II.
Leadership - Championed ideas and projects across a matrixed organization, managing through influence to drive team members across the company towards common objective of growing revenue. Responsible for setting up various B2B & B2C portals (including native language) for Hewlett-Packard across Asia Pacific focusing on Consumer, Commercial and Enterprise wide HP products.
I. Developed strategies and executed programs for distributing and selling HP products and services through Direct/Indirect Sales Channels.
II. Served as a link between Field Sales and marketing team's main point of contact with a number of key product launches, strategically partnering with them to develop programs/promotions to achieve sales and revenue targets and to continuously work with them to identify future revenue growth opportunities and provide voice of market and voice of customer input.
III. Managed content development and integrated publishing process across various HP websites, email programs and content repositories. Managed the HP Partner Portal online strategy, branding, for the entire region, eCampaigns (consumer focused) working closely with the local in country teams, to deliver the best local flavor/experience for each of the partners based in various countries via our various country specific tools and Marketing Programs as per the Branding Guidelines.
IV. Corrected business portal processes and operational issues
V. Managed and collaborated with various Information Systems to optimize the website functionality for best customer interaction over the web.
VI. Developed and deployed winning business strategies for HP products in Consumer Retail segment, creating customer funding and marketing programs and working in close collaboration with account teams to drive sales.
VII. Developed Marketing Programs promoting portal usage. Managing customers feedback via online surveys, click thru’s etc.
VIII. Provides direction and guidance to process improvements and establishing policies.
IX. Responsible for Online Brand management of HP portals across Asia-Pacific
X. Act as main point person for issues and opportunities related to the end to end consumer experience, eCampaigns for various HP products for the Asia Pacific region.
XI. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.
XVI. Analyze new program initiatives/campaigns/eServices, determine optimal implementation strategies, and prioritize implementations with overall vendor requirements. Develops strategy and sets functional policy and directions.
XVI. Monitors campaign effectiveness and aligns campaigns with external market and emerging customer issues to continually improve demand generation results. Synchronize and plan quarterly marketing activities with Country marketing managers, product managers, Channel Managers and other stakeholders.
XVII. Strong Internet marketing experience at both the strategic and tactical levels including good understanding of SEO.
Sourcing/Managing the various vendors for various content and web development projects for HP.
Worked with the various Business heads/Product/Program Managers for implementation of the various online promotional activities/Marketing programs and conducting of the various online user surveys from time to time for improving the partners experience via the Portal for our various portals. Worked with outside vendors and other sources to develop new ideas and fresh approaches to campaigns and demand generation problems.
Job Responsibilities
Job function included correcting Business Processes (Content), Development of various Product Catalogues, Web Portals, and Sourcing of Content from both the internal as well as external content owners/providers, Planning and Implementation of various Online Marketing Programs via the web.
Managing and evaluating request for new eServices ensuring qualified request are fulfilled on a timely manner and at the right place. Developed template, setup a guidelines, including business objectives, return on investment, and adherence to hp website branding guidelines.
· Managed setup and maintained the experience of the various B2C and partner portals for all AP countries.
· Authorise final user acceptance testing sign off for each country’s partner portal and end user eCampaigns.
§ Managing budget and project manager’s and teams performance of delegated responsibility.
§ Planning, development and deployment of local portal/program/project initiatives: identifying diverse customer needs, gathering local feedback and information in generating local project requirements, documenting the specifications, and driving the local project/product implementations like the HP eCommunication tool, Lead Registration System, Business Information Tool etc
§ Leveraging the web as a cost-effective channel for generating a large volume of high quality leads for use by Consumer, Retail, SMB and enterprise partners and sales teams.
§ Reviewing and analyzing reports/data from time to time coming from the various eCampaigns and Marketing programs like HP RetailONE initiative or HP’s New Frontier Program for SMB tied to our Lead registration system.
§ Regional Program/Project Management lead. Manage the NPI communications process for each country.
· Ensures campaigns are reaching appropriate audiences with appropriate frequency and addresses all of HP’s intended product lines.
· Made continual improvements to HP’s online assets using data gathered through a variety of web analytics tools.
Company
: Hewlett-Packard.
Duration : March 6th 2000 – February 18th
2002
Description: Manage the hpindia.com web portal along with execution of the various Online Marketing projects supported by the various BU’s and stake holders like Product Program Managers. Hpindia.com is a user interactive site developed for providing online information to its customers. Hewlett-Packard has so many products ranging from home users to corporate users. So the sites main focus area is its products, support and service and has been used as a Direct Marketing tool for our end users.
Managed
direct marketing activities to drive sales through the website (e.g., key word
advertising, catalogs, site merchandising, email campaigns, loyalty programs,
etc.)
§ Managed the in-country Close loop marketing process assuring the program responses and effectiveness be measured accurately across different customer touch points working closely with the India call center manager.
§ Designed and managed the hpindia.com and the hp Partner Portal’s Product offerings for quality and impact. Managed the country online activity – usage statistics, online registrations, eMarketing, Online Programs.
§ Developed and implemented various web sections successfully for different business group in HP on their needs like product promotions, web campaigns, and online registration, survey and Tier2 programs.
§ Managed product roll outs, in the form of various Product Launches/Marketing Programs for the various hp products on to the different countries websites across the Asia-Pacific region.
§ Managing production of Training Manuals for the Asia-Pacific team regarding the various processes followed in managing and posting content for different websites for various countries for the benefit of the entire team.
§ Managed working in collaboration with the various Product Managers and other stake holders to ensure pricing and inventory accuracy and management for timely fulfillment of customer orders.
§ Control customer feedback and forward online registration of the various country portals.
§ Detail oriented and resourceful in the completion of the projects with ability to multi task effectively in a fast paced environment. Provided direction and guidance to process improvements and in establishing policies to help the sales team.
§ Authorise final user acceptance testing sign off for each country’s partner portal, content and eCampaigns.
§ Worked with Product, Segment Managers and Marcom managers to create messaging and marketing programs.
§
Responsible for
ensuring that all needed assets and resources are identified to successfully
meet business owner expectations.
Company : Bharti BT Internet Ltd. (Airtel
Enterprise)
Duration :
July 1999 to March 3rd 2000
Designation : Web Administrator/Marketing Executive
Description : Designed & Developed consumer specific horizontal portal www.mantraonline.com, Increased revenue from the company‘s web presence by developing proactive web marketing strategies to increase web traffic, enquiries and conversions.
Job Responsibilities:
§ Managed web analytics using key word searches in the various leading search engines.
§ Managed site content including new content design, development and implementation as well as current content revision and maintenance, keeping all product and site content accurate, fresh, up to date and professional.
§ Worked on the various eMarketing initiatives from time to time for the various targeted audiences.
§ Provided support to various customers via Chat and administrating and maintenance of all the Chat servers, making sure that are always up and running i.e.24/7 support.
§ Designed & Developed various web sections/eCampaigns like “Cricket Mantra”, Jobs Mantra” “Valentine Section” and “Astrology section” etc.
§ To ensure that the laid out procedures for content hosting is adhered
§ To ensure corporate and brand messages are communicated effectively online to support sales efforts.
§ To monitor various servers periodically for performance & develop applications for new features on the sites.
§ Supporting the entire web based applications like Chat Server/Email Server and the Web Servers etc are working to provide max uptime and performance.
Company : Data Star Software Pvt. Ltd.
Duration : Sept. 1997 to June. 1999
Designation : Marketing Executive
Description: Responsible for growing the student’s intake for http://www.niaindia.org web based portal catering to the advertising industry, via various eMarketing initiatives. This site is geared to serve highly customizable content for the users and clients of NIA. Also responsible of selling Website solutions, Web Hosting space to various clients & retailers, selling Domain names etc. Worked on Target oriented sales and selling web space in the Internet domain.
Product Management: Responsible for taking a fresh look at the existing shared web hosting product and managing the same as a profitable revenue stream. This involves the following:
· A complete competition scan and analysis of various players of the web hosting solution in terms of price and product features.
· Based on the same, revamping the product matrix in terms of pricing and features.
· Developed the business plan for the new web hosting offering including the additional capital expenditure and getting the same approved.
· Development of the process flow for the seamless implementation of the hosting orders along with the responsibility matrix.
· Developed the promotional plan and promotional material for the same along with the marketing communication resource.
· Developed the sales plan and policies for selling the web hosting solution through channel and direct sales team.
·
Achieved
revenue targets for the web hosting as per the business plan.
KEY INITIATIVES & EXPERTISE
1. Develop, secure approval, publish, enforce, and dynamically maintain established methods and procedures for online content publications including the way that work is to be done and documentation requirements, restrictions and constraints, data and performance standards.
2. Identify bottlenecks, evaluate alternatives, and recommend solutions for possible adoption standards to clients, users, group members, and resellers’ staff.
3. Strong planning, organizational and time management skills.
4. Continually develop one’s self on area of expertise and related areas.
5. Flexible and dependable at all times when sudden needs arise.
6. Expertise in Relationship Marketing campaigns, viral marketing techniques and 1-1 marketing over the Internet.
Personal Information
Date of Birth : 30th Nov. 1973
Martial Status : Married
Passport no : B1955989
Singapore Permanent resident (PR): S7385659J
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