Qualifications for Director of Marketing

Dynamic, motivated, creative and results-oriented marketing professional with 12 years of overall marketing and brand management experience with high-tech industry leaders, spanning product life-cycle management, business planning, and strategic market analysis.  Exhibits outstanding team philosophy, leadership, written and verbal communication and presentation skills.  Especially skilled at building productive customer relationships with OEM and channel partners, customers, press, and internal / field teams.  A talent for analyzing problems and finding innovative solutions.  Provides a knowledgeable, entrepreneurial, hands-on leadership style, supported by an MBA in Marketing.  Bi-lingual in English, Spanish.  Expertise encompasses:

Branding · Business Development · Cross-Functional Team Management · Strategic Planning

Product Messaging · Public Relations · Product Life Cycle Management · Market Research & Analysis

New Product Development · Advertising & Promotional Campaigns · Client Consulting · Project Management

Selected Accomplishments

·         Led the three most significant Toshiba technology product launches in last 8 years, Portégé R500, Portégé R400 and Tablet PC initiative and launch activities. 

o    Lead cross-functional and multinational marketing team for cohesive promotional, messaging, positioning and launch activities.  Primary liaison with Microsoft for joint marketing efforts.  Lead spokesperson for Press, including video interviews with CNN, CNN Headline News, CNN International, CNN.com, and Fox News.

o    Primary liaison to coordinate the joint efforts of Microsoft, Intel, Resellers and Revenue Share Software Provides (FranklinCovey, etc.) to create a New Product Category of the Tablet PC in the Computer Industry. Since inception, maintained #1 global market share for three years to current. Acted as liaison for media and direct customer. Responsible for New Product Planning and Development for future product design.

·         Formed cross-functional teams to define and implement the Toshiba Configure to Order (CTO) process that has increased gross margins approximately 30%

·         Managed Software Marketing Team, which managed AOL relationship that generated over $250K/mo profit.

·         Implemented Channel Marketing Program, recognized as one of Inc Magazines “500 Fastest Growing Companies”

Career Track

Toshiba America Information Systems (Digital Product Division).

Senior Product Marketing Manager...................................................................................................................... 1998 to Present

Lead strategic market research and analysis to identify market opportunities.  Devised and implemented product life cycle strategic plans.  Demonstrated excellent analytical skills in recommending product pricing and promotion strategies.  Championed emerging Toshiba technology into all B2B channels, including Fortune 500 accounts.  Formed cross-functional teams to define and implement the Toshiba Configure to Order (CTO) process.  Managed launch of the Tablet PC category, collaborating with Microsoft, Intel and strategic 3^rd party software vendors to seize #1 market share position.

·         Promoted to Senior Product Marketing Manager of Corporate notebooks

·         Managed multiple cross-functional teams, including strategic projects, product management and software teams

·         Managed up to $500M business-to-business (B2B) laptop computers (Tecra, Portégé, Satellite Pro, libretto) and accessories, including Production, Supply, Inventory Forecast Process (PSI), Build to Order (BTO), and accessory aspects.

·         Led strategic product planning, branding, and Voice Of Customer collection for business notebook lines to launch more than 40 new product platforms and exceed customer requirements

·         Led cross-functional team collaboration to design and implement new business model, the Configure to Order Value Add Product Offerings, increasing average product gross margin by approximately 30%.

·         Led relaunch of the Satellite Pro brand as foundation for renewed focus and commitment to channel partners and SMB initiatives

·         Championed Toshiba with the media as primary company spokesperson, including Wall Street Journal, BusinessWeek, and PCMagazine, as well as strategic accounts, including Microsoft, Accenture, AT&T, Novartis, Lucent, American Airlines, Deloitte, Oracle, Toyota, etc.

·         Designed and implemented pricing and margin strategies to maximize profit and competitiveness of MSRP and large account project and run rate opportunities

·         Designed strategic branding, including value propositions and key messaging, for B2B notebook series targeting Fortune 500, Enterprise, Large and SMB businesses worldwide

·         Coordinated strategic 3rd party relationships with Intel, Microsoft, FranklinCovey, etc., to implement pilot programs and increase value proposition of product offering

·         Managed several direct reports, including “Outstanding Contribution” Award recipient

Linksys

Channel Marketing Manager........................................................................................................................................ 1997 to 1998

Managed the Channel Marketing Program for distributors, resellers, systems integrators and direct mail channels.  Designed and implemented the Reseller Partner Program, achieving year over year growth of 100% in channel sales.  Linksys was recognized as one of Inc magazine’s “500 Fastest Growing Companies”.

·         Implemented Reseller Partner Program, which increased channel sales by 100% to $60MM

·         Developed integrated marketing campaigns targeted at distributors, resellers and end-users to increase push, pull and awareness of product line. 

·         Designed and programmed the Spanish language product website.

Emulex Corporation

Product Manager........................................................................................................................................................... 1995 to 1997

Managed the network printer server product family.  Developed strategic roadmap, aligning product enhancements and market opportunities to provide incremental revenue of 10% and unit volume of 15%.  Created sales, marketing, and promotional materials based on customer interaction, market research, and business customer response.   

·         Managed $16M product line of network printer servers.

·         Product line volume rose 56% and revenue 42% from 1994 to 1995.

Masters in Business Administration (MBA) in Marketing, University of Virginia Darden School of Business, 1994

BA in Spanish Literature and Language, University of California at Los Angeles (UCLA), 1989

Six Sigma and Management Innovation (DMAIC/DFACE) Training

Marketing New Employee of the Year – Computer Systems Division, 1999

Bluestreak Communications Press/Media Training

OC Register Press/Media Training (2 times)

Toshiba University Courses:  Presenting to Influence, Guiding Customer Conversations, Toshiba Time Management, Interviewing Skills & Selection, Situational Leadership Courses

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