June 2004 Master of Business Administration
University of Phoenix
May 1997 Bachelor of Arts in Journalism, with emphasis in Public Relations
San Diego State University
SKILLS
· Fluent in Spanish – read, speak and write
· Desirable for positions requiring project management, negotiation and deadline orientation
· Strong conflict resolution and relationship conservation skills
· Fluent in Microsoft Office programs, SmartPlus, OnVantage
Oct. 2004-Present Global Brand Event Marketing Manager, Nike, Inc., Beaverton, OR
Lead cross-functional brand management teams of various categories to produce events to assess and report consumer trends. Provide strategic direction on event execution, celebrity/athlete seeding opportunities, media planning/execution, project schedule, budget negotiation, and third party contracting and fulfillment.
Jan. 2004-Oct. 2004 Media Strategist, Oregon State Lottery, Salem, OR
Managed and placed million dollar radio advertising budget statewide for the Oregon State Lottery’s advertising campaigns. Worked closely with media representatives to negotiate competitive annual rates, medium-specific strategic plans, and added value for “featured” campaigns.
Nov. 2002-Jan. 2004 Senior Project Manager, General Electric Security, Salem, OR
Successfully utilized project management practices to plan product conversions, meet customer expectations, revenue goals and budgets. Consistently adhered to and finalized projects on strict deadlines. Negotiated contracts and successfully managed communication with event facilities, logistics handlers, and 30-person team.
May 2000-Aug. 2002 Corporate Events Manager, SeaWorld of San Diego, San Diego, CA
Sold, developed and executed corporate catered events for corporations. Implemented entertainment, menu and production-look for each event. Contracted talent for in-park summer concert series and park promotions. Managed communication with over 15 departments to secure successful event execution
Jan. 1999-May 2000 Station Relations Associate, Telemundo/Amerimex Media, San Diego, CA
Preserved relations and generated new business to advertise on this Spanish-language television station. Managed contracting of musicians for major station-sponsored concerts and logistics for community events.
May 1993-Dec. 1999 Contemporary Event Marketing Team., Anheuser-Busch Inc., San Diego, CA
Maintained and established new relationships with bar owners/managers in order to place new product and improve A-B price points. Sustained monthly trend analyses, participated in creation of strategic marketing plans for sporting.
Resume Search Engine Optimized by www.ExecutiveBlueprints.com