Laguna Beach, CA 92656
(949) 887-9354
Utilize proven management, presentation, technical and selling skills in an environment that recognizes achievement and rewards success for long-term personal and professional growth.
Ø Sales Manager; Forecast Sales, Develop Strategy, Planning, Sales, Enterprise Account Relationships, Channel Sales Development
Ø Product Manager Role; Competitive Analysis, Positioning, Marketing, Value Added Partner Relationships, PR
Ø Developed a national product knowledge curriculum and implemented sales training for both a major electronics retail chain and technology manufacturer.
Ø Demonstrated problem solver and team player with the ability to work independently.
Ø Possess a high energy level, a positive attitude, strong sense of responsibility and self-motivation.
Identify, Establish and Develop Enterprise Accounts
Communicate enterprise level product feature and functionality requests for firmware integration
Establish Government Distribution Channel for IP Surveillance
Manage IT Channel Sales Manager activities
Structure pricing, MDF, training calendar, Preferred Partner Program for IP Surveillance
Manage and leverage relationships with vendors for a specific product/service (best price, best product, etc.)
Contribute to defining structure, goals and objectives for sales organization
Develop Sales Strategy and Target Market
Establish IT Distribution Channel for IP Surveillance
Launch Ad Campaign and network camera solutions website www.camerawebpage.com
Develop, Implement and Manage 3rd party service provider for camera web hosting
Ø Product Development
Provide input into the development of product road maps for assigned product(s)
Coordinate with the Toshiba Corporation (Japan) to monitor product development process and make recommendations for meeting market needs to product management team
Conduct and analyze market information and provide interpretation
Ø Product Management
Work closely with Sales, Marketing Communications, Service/Support, Logistics, and other groups to manage the product throughout its lifecycle
Provide input into product positioning
Establish structured processes for a complete product launch for assigned product(s)
Collaborate with sales and logistics to optimize product forecast and product procurement
Provide input into key advertising and promotions tactics for assigned product(s)
Manage end of product lifecycle and transition to minimize inventory and ensure launch time frames are met
Serve as internal and external PR spokesperson for assigned product(s)
Oversee and structure company events, including sales meetings and trade shows
Support the CCTV sales team in customer visits and presentations
Conduct competitive analysis and benchmarking for assigned product(s)
Initiate and maintain relationships with industry trade groups, analysts, and publications
JOSEPH R. COOK Laguna Beach, CA 92656 (949) 887-9354
Developed and implemented training curriculum materials for digital camera and security products.
Provided sales training for sales team, retail support representatives, resellers and end users.
Increased Direct Business to Business sales by 500%.
Forecast and track sales activities. Increased overall sales out from 38% to 74.8% in less than six months.
Regional Sales Manager for the North West and North Central regions for the sale of Digital Projectors and Digital Cameras.
Developed and maintained relationships with large scale Enterprise accounts; Nike, Boeing, Oppenheimer Funds, Kone, Cisco, PG&E.
Match product and services with the needs of end users to close sales while maintaining positive relationship for long-term profitability.
Matched end-users with 3rd party accessories needed to complete a total installation package.
Ø Inside Sales Representative Support
Provided technical assistance and matched product features with end-user needs.
Provided sales training and assisted closing sales with the government, public sector, small to medium business development and e-commerce representatives.
Ø Toshiba America Consumer Products
Maintained positive relationships with our counterparts in the LCD Projector division and passed along qualified sales leads to the appropriate channel representative for specific end-user needs.
Technical Instructor
Developed and implemented training curriculum materials for digital camera, projector and security products.
Provided sales training for sales team, retail support representatives, resellers and end users.
Ø Regional Sales Managers
Trained Regional Sales Managers for product knowledge and sales techniques. Traveled to resellers, key accounts and direct customers to assist the Regional Sales Manager with closing difficult accounts.
Ø Inside Sales Representative Support
Initiated and developed a relationship between sales groups of different divisions. Trained Inside Sales Representatives on product, developed educational reference material and identified critical to success factors. Developed and coordinated a simplified credit application and order processing method between different company divisions. Assist Inside Sales Representatives with direct sales/customer contact to close difficult sales and maintain long-term growth and profitability.
Ø Reseller Development
Liaison with resellers and provided product information, sales closing tools and assisted with sales to dealers and distribution channel. Helped with the sell through of discontinued stock. Monitored the development of website for current product information and increased sales.
Ø End User sales demonstrations
Provided sales demonstrations to key accounts. Helped end-user match product and accessories to their needs; followed up with evaluation product and obtained Purchase Orders for sales. Provided product pricing information, sales techniques and support to Major Account Managers.
Technical Instructor (cont.)
Ø CSG/ TACP Retail Field Sales Support
Worked with retail field support trainers to help them explain to retail associates how to close sales on Toshiba products. Reported feedback from store associates to upper management. Provided competitive research and pricing information in reports. Developed and distributed advertising, promotional and retail training materials.
JOSEPH R. COOK Laguna Beach, CA 92656 (949) 887-9354
Montgomery Ward 1991-2000
National Training Coordinator
Responsible for company-wide product and sales training.
Traveled nation-wide to train employees on product knowledge and selling skills at each location.
Electric Avenue Group Merchandiser
Managed a retail electronics department valued at over $8 million. Supervised and managed 23 employees.
Responsible for the recruitment, education, and motivation of sales associates.
Tripled the sales of service contracts, product protection performance plans, and new credit accounts, exceeded forecast.
Lead Sales Associate
Hired, and trained new associates on product knowledge and effective use of sales strategies and return techniques.
Consistently identified in the top 25% of district sales, margins, visible, and low merchandise returns.
COMPUSA 1995
Inside Sales Representative
Established and developed corporate sales account base. Set-up commercial accounts and leasing agreements.
Toshiba Talent Management Program 2005-2006
Available on Request
Resume Search Engine Optimized by www.ExecutiveBlueprints.com