TINA M. TUCCILLO
968 Lanning Avenue · Lawrenceville, NJ 08648
973-568-0882 · Email: tinatuccillo@aol.com
VP / DIRECTOR – SALES & MARKETING
Proactive and focused sales and marketing leader comfortable with conceptualizing “big picture” yet able to execute the details. Demonstrated success working in a rapidly changing global environment by utilizing Six Sigma Black Belt skills to grow market share while improving end-to-end operational efficiencies for maximum profitability. Excellent interpersonal skills with a proven record of establishing credibility to be known as a “trusted advisor” to corporate and HQ senior leadership and business partners. Effectively collaborates with internal and external vendors and agencies to produce favorable cost efficiencies. Conversational in German and Japanese.
AREAS OF EXPERTISE
Strategic Planning · Product Development & Launch · Brand Management · Positioning Strategies
Product Rationalization · Communications · Internet Marketing · Six-Sigma Methodology
E-Commerce Projects · Marketing Analytics · High-Impact Presentations · Pricing
Product Lifecycle Management · Business Development · Budgeting
PROFESSIONAL EXPERIENCE
NORITSU AMERICA CORPORATION · Buena Park, California · 2007-Present
Leading world manufacturer of digital photo imaging equipment with international sales.
Vice President Strategic Marketing & Product Planning – North America
Lead strategic marketing, risk management, software R&D and product planning functions. Create B2B and retail marketing initiatives, brand positioning, identify trends, and conduct VOC to develop new products for CE retail, mass merchants, grocery/drug, photo specialty, government and VARs (value-added resellers). Supervise 7 employees and 2 agencies, report directly to the company president.
· Increased gross margins and profit dollars by channel distribution of 5%, elevated the product value and maintained sales volumes by creating a comprehensive “value-add” selling strategy and pricing structure for the sales team.
· Originated assessment system for determining product performance in the field during trade trials at retail locations, including test parameters and documentation for engineering review.
· Review company documents’ terms, conditions and covenants to determine compliance.
· Lead market research, R&D, perform customer segmentation analysis and oversee product rationalization process to increase net profitability.
· Featured as the company spokesperson for a high-profile article in an industry publication after less than 9 months on the job.
· Honored as Product Launch Team Leader for the US and Canada markets.
TOSHIBA AMERICA CONSUMER PRODUCTS, LLC · Wayne, New Jersey · 1993-2006
Manufacturer of consumer electronic products such as televisions and DVDs with over $1 billion in sales.
Vice President Marketing (2001 – 2006)
Oversaw diverse operations, including advertising, public relations, consumer trends and research, sales strategies, consumer promotions, trade shows, 6 company websites, retailer support, sales training, collateral and branding. Successfully built and led a team of 25, and multiple vendors while effectively managing a $14 million budget.
· Practiced “Best in Class” by utilizing and implementing Six-Sigma methods to analyze department functions and offered cost-saving recommendations to senior management for implementation.
· Saved $1 million in hard costs, $500,000 in soft costs and raised front-cover industry placement by more than 250% in 3 years by merging 2 departments into 1 to create an integrated brand and communications message.
TINA M. TUCCILLO · Page 2 · 973-568-0882 · tinatuccillo@aol.com
· Increased sales by more than $1 million in 1 year and developed a profitable business relationship by working with furniture manufacturer Drexel Heritage to showcase company products in their showrooms across the country.
· Originated an innovative integrated marketing campaign with Universal Studios to launch a new product, including a consumer promotion, advertising, public relations activities, retailer training and more, highlighted in the New York Times and PR Review detailing the integrated plan.
· Elected to serve as the company Brand Executive at Tokyo HQ meetings and created awareness of key overseas marketing objectives resulting in an increase of $2 million funding for U.S. initiatives.
· Commissioned an online interactive training and merchandising program that more than 50,000 sales associates have registered for and 2,000 people use monthly.
· Obtained approval for all 14 departmental restructuring recommendations presented to the president and senior management.
· Developed and executed innovative micro site to identify customer needs and recommend product in an interactive presentation consisting of search engine & email marketing, banner advertising and product data downloads.
· Received Toshiba Performance Excellence Award.
· Promoted numerous times (1993 – 2001), from Manager National Sales Training to Director Sales and Product Training to Assistant Vice President Marketing to Vice President Marketing.
SILO INC. · Philadelphia, Pennsylvania · 1990-1993
National retailer of consumer electronics, appliances, home audio and computers.
Manager, Sales Training
Developed sales, product, customer service and store operations training. Oversaw management and certification of all store and district managers. Served as Master Facilitator for the approved selling program. Monitored daily flash reports and monthly sales reports for ideas to raise retail traffic.
· Boosted sales conversion to more than 50% from 30%, decreased turnover from more than 60% to 40% and boosted incremental sales by $13 million by organizing a customer-centric training program for retail sales professionals.
· Established a synergistic sales unit through improved training, developing a product marketing and sales information package delivered to and used by stores each week in their sales meetings.
· Honored with Top Gun Award for Outstanding Job Performance.
PROFESSIONAL EXPERIENCE NOTE: Previous employment includes Teacher with North Princeton Developmental Center and Consultant with Driving Dynamics developing automotive marketing projects such as the Mercedes Benz “On-Track” Sales Associate program. Full details on request.
EDUCATION
Master of Education in Adult Education · College of New Jersey · Ewing, New Jersey
Bachelor of Arts in General Studies · Rutgers University · Newark, New Jersey
PROFESSIONAL DEVELOPMENT
Certified Six Sigma Black Belt – Six Sigma Process Improvement
Certified Six Sigma Project Leader – Design for Six Sigma
Certified Master Facilitator – ABCs of Retail Selling
PUBLICATIONS & ARTICLES
“Noritsu and Lucidiom Join Forces to Deliver Complete Photo Services Solutions for Retailers.” Business Wire. January 5, 2008.
“www.informationweek.com/blog/main/archives/2008/01/ces2008”
“Eye on Dry,” Photo Marketing Association International Magazine. September 2007.
“High Stakes in Fight Over Hi-Def DVD.” BrandWeek. April 10, 2006.
“Early Salvos in the High Definition Format War.” NY Times. April 24, 2006.
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