TINA M. TUCCILLO
973-568-0882 · Email: tinatuccillo@aol.com
VP / DIRECTOR - MARKETING
Proactive and focused marketing leader comfortable with conceptualizing “big picture” yet able to execute the details. Demonstrated success working in rapidly changing global B2C / B2B consumer and industrial markets by utilizing Six Sigma Black Belt skills to grow market share while improving end-to-end operational efficiencies for maximum profitability. Excellent interpersonal skills with a proven record of establishing credibility to be known as a “trusted advisor” to senior leadership and business partners. Strong leadership skills managing cross-functional and cross-cultural teams. Conversational in German and Japanese.
AREAS OF EXPERTISE
Strategic Planning · Product Development & Launch · Brand Management · Positioning Strategies
Consumer Promotions · Tactical Execution · Internet Marketing · E-Commerce · Budgeting
Lean Management · Marketing Analytics · Category Management · Communications
Product Lifecycle Management · P&L · SWOT · New Business Development
PROFESSIONAL EXPERIENCE
NORITSU AMERICA CORPORATION · Buena Park, California · 2007-Present
Leading world manufacturer of digital photo imaging equipment with international sales.
Vice President Strategic Marketing & Product Planning R&D – North America
Lead strategic sales & marketing, software R&D and product development & planning functions. Create B2B and B2C retail marketing and sales initiatives, brand positioning and conduct VOC to develop new products for traditional and new market sales channels such as CE, mass merchants, grocery/drug, photo specialty, office supply, government and VARs (value-added resellers).
· Created pricing structure and product mix to increase profitability by 5%, penetrate new markets and elevate product value and sales volumes to create a comprehensive “value-add” selling strategy for the sales team.
· Streamlined and enhanced lead generation system resulting in 5x improvement in sales leads.
· Conceived and implemented promotional programs to jump start sales and grow market placement.
· Featured as the company spokesperson for a high-profile article in an industry publication after less than 9 months on the job.
· Prepare and conduct VOC and SWOT analysis for product development and identification of sales targets.
· Initiate, develop and launch new web site including content management, micro sites and SEO to move from commodity product centric focus to a strategic integrated solution provider. Expand E-Commerce to include consumables as bundled options.
· Lead market research, R&D, perform customer and channel segmentation analysis and oversee product rationalization process to increase net profitability.
TOSHIBA AMERICA CONSUMER PRODUCTS, LLC · Wayne, New Jersey · 1993-2006
Manufacturer of consumer electronic products such as televisions and DVDs with over $1 billion in sales.
Vice President Marketing (2001 – 2006)
Oversaw diverse operations, including marketing, product management, advertising/PR, consumer research, sales strategies, promotions, trade shows, company websites, retail management, sales training, collateral and branding. Successfully built and developed cross-functional teams and multiple vendors while effectively managing multi-million dollar project budgets.
· Practiced “Best in Class” organizational excellence by using Six-Sigma principals to analyze corporate office department functions and restructure / realign for growth. Results yielded functional process improvements.
· Saved $1 million in hard costs, $500,000 in soft costs and raised front-cover industry placement by more than 250% in 3 years by improving marcom functions and restructuring two departments into one fully integrated team.
TINA M. TUCCILLO · Page 2 · 973-568-0882 · tinatuccillo@aol.com
· Developed and executed award-winning micro site to identify customer needs and recommend product in an interactive presentation consisting of SEO, email marketing and product data downloads.
· Originated a unique integrated marketing campaign with Universal Studios to launch a new product, including a consumer promotion, advertising, public relations activities, retailer training and more, highlighted in the New York Times and PR Review detailing the integrated plan.
· Elected to serve as the company Brand Executive at Tokyo HQ meetings and created awareness of key overseas marketing objectives resulting in an increase of $2 million funding for U.S. initiatives.
· Added sales of more than $1 million in 1 year by initiating a profitable new business channel with furniture manufacturer Drexel Heritage to showcase Toshiba products in their showrooms nationwide.
· Commissioned an online interactive training and merchandising program that more than 50,000 sales associates have registered for and 2,000 people use monthly.
· Received Toshiba Performance Excellence Award.
· Promoted numerous times (1993 – 2001), from Manager National Sales Training to Director Sales and Product Training to Assistant Vice President Marketing to Vice President Marketing.
SILO INC. · Philadelphia, Pennsylvania · 1990-1993
National retailer of consumer electronics, appliances, home audio and computers.
Manager, Sales Training
Developed sales, product, customer service and store operations training. Oversaw management and certification of all store and district managers. Served as Master Facilitator for the approved selling program. Monitored daily flash reports and monthly sales reports for ideas to raise retail traffic.
· Boosted sales conversion to more than 50% from 30%, decreased turnover from more than 60% to 40% and boosted incremental sales by $13 million by organizing a customer-centric training program for retail sales professionals.
· Established a synergistic customer focused sales team through improved training, developing a product marketing and sales information package delivered to and used by stores each week in their sales meetings.
· Honored with Top Gun Award for Outstanding Job Performance.
EARLY PROFESSIONAL EXPERIENCE NOTE: Previous employment includes Teacher with North Princeton Developmental Center and Consultant with Driving Dynamics developing automotive marketing projects such as the Mercedes Benz “On-Track” Sales Associate program. Full details on request.
EDUCATION
Master of Education in Adult Education · College of New Jersey · Ewing, New Jersey
Bachelor of Arts in General Studies · Rutgers University · Newark, New Jersey
PROFESSIONAL DEVELOPMENT / CERTIFICATIONS
Certified Six Sigma Black Belt – Six Sigma Process Improvement
Certified Six Sigma Project Leader – Design for Six Sigma
Certified Master Facilitator – ABCs of Retail Selling
Licensed Private Pilot
PUBLICATIONS & ARTICLES
“Noritsu and Lucidiom Join Forces to Deliver Complete Photo Services Solutions for Retailers.” Business Wire. January 5, 2008.
“www.informationweek.com/blog/main/archives/2008/01/ces2008”
“Eye on Dry,” Photo Marketing Association International Magazine. September 2007.
“High Stakes in Fight Over Hi-Def DVD.” BrandWeek. April 10, 2006.
“Early Salvos in the High Definition Format War.” NY Times. April 24, 2006.