The Three Second Offer
Win more business, influence peers and customers, or make a better first impression on job interviews by presenting your message in three seconds.
6,400 Seconds in a Day
60 Seconds - the Typical Radio or TV Commercial
3 Seconds - the time it takes to read a headline
We are bombarded by
messages on billboards, magazine and newspaper ads, radio and TV
commercials, mail, email and web banners.
Most people only scan the headlines or look at a picture to decide
if they will read the accompanying text.
In advertising and sales
you may only have three seconds to make your message interesting
On a phone call, you may only have three seconds to get the interest
of a customer.
If you are planning to make a proposal to another party, you may
need to convey the compelling value in three seconds.
On a Job Interview, the first three seconds set the tone of the
interview and yourself.
In personal and professional environments you may only have three
seconds to get the attention of someone else.
What are the elements of your compelling offer?
Quid Pro Quo -
Accurately convey value (this for that)
Touchstone - What makes you unique, or create immediacy
Credibility - Why you can be trusted and believed
What do you sell,
market, or plan to propose to someone else today?
Write it down.
Then write it down using the three elements listed above (Quid Pro
Quo, Touchstone and Credibility)
Then write it again and include a statement of unexpected value,
residual value or added bonus.
Use Power Words to intensify your offer, or humor to soften it and
make it personal.
Read it aloud.
Practice creating different offers for different people, customers or situations. Plan and expand your repertory of compelling statements and you will discover that you are prepared, comfortable and confident in presenting yourself to potential customers, on job interviews and to your peers.
______________________________________________________
Words of Wisdom
"In the modern world of business, it is useless to be a creative original
thinker unless you can also sell what you create. Management cannot be expected
to recognize a good idea unless it is presented to them by a good salesman."
- David M. Ogilvy
"The warning message we sent the Russians was a calculated
ambiguity that would be clearly understood."
- Alexander Haig
"Make your message easy to find and easy to understand, and your customers
will find it easy to buy."
- John Mehrmann
______________________________________________________
You may distribute this article freely, print it, sell it, or include it as part of a package as long as it is intact, unchanged and delivered in the original format with acknowledgement to Executive Blueprints Inc.
About the Author:
John Mehrmann is a freelance writer and President of
Executive Blueprints Inc., an organization devoted to improving
business practices and developing human capital.
www.ExecutiveBlueprints.com provides resource materials for
trainers, sample Case Studies, educational articles and references
to local affiliates for consulting and executive coaching.
http://www.InstituteforAdvancedLeadership.com
provides self-paced tutorials for personal development and tools for
trainers. Presentation materials, reference guides and exercises are
available for continuous development.
Send an Email to
ExecBlue@aol.com with the Subject: Subscribe, and you will be
automatically added to our permission based mailing list.
This email was sent by Executive Blueprints, Inc, Aliso Viejo,
California. You are subscribed to a permission-based list. To
change preferences or to unsubscribe, simply send an email to
Unsubscribe@executiveblueprints.com
©
Copyright 2006-2007 Executive Blueprints, Inc